Your Exit. Your Terms. Your Number.

Know your number before you raise or exit

Done-for-you financial modeling and monthly CFO advisory for founders preparing to raise or exit. See exactly what you'll walk away with — personally — before you sign anything.

Book Your Free Scenario Session

30 minutes. Your real numbers. Raise smart — not just big.

Your Exit Goal
$50,000,000
Personal founder payout target
52.7% of goal based on current scenario
Current Enterprise Value
$176.7M
Current Founder Proceeds
$26.3M
Revenue Gap to Goal
$16.7M
Estimated Timeline
~26 months

Founders are making multi-million-dollar decisions without a model

You only get one shot. One bad raise, one miscalculated exit, and a decade of work doesn't translate into the wealth it should have.

Raising creates an exit floor you never calculated

Every raise sets a minimum exit value — the number your company must sell for just to put you ahead of where you are today. Most founders never see that number until it's too late.

Your cap table is silently working against you

Dilution compounds across rounds. Liquidation preferences, pro-rata rights, and participation terms determine who actually gets paid at exit. Revenue growth doesn't equal founder wealth.

You're paying thousands for one static model

Founders spend $5,000 or more on advisors to build a single pro forma cap table. Change one term in the deal and the model is useless. Start over. Pay again.

Information asymmetry is costing you money

Investors walk into every deal having modeled every scenario. Founders walk in with a number they got from Google. Every term in a term sheet has a financial consequence most founders can't see.

Raising too much too soon at too high a valuation

A higher valuation sounds great until you see the terms that come with it. Over-raise and you can finance your company into a wall — on a growth treadmill you can't get off.

The exit timing trap

Waiting too long because you think the company will be worth more later — not realizing the market window closed. Or selling early because you couldn't see the upside in your own numbers.

You might be closer than you think

A founder at $20M in revenue sets a $50M personal exit goal. The model shows they're $16.7M in revenue away — roughly 26 months of organic growth. No new round needed.

Scenario 1: Grow and Exit — No Series B

Current Founder Proceeds

$26.3M
At $177M enterprise value

Goal: Founder Proceeds

$50.0M
At $324M enterprise value

Revenue Gap to Goal

$16.7M
~26 months of organic growth. No dilution. No new preferences. The founder keeps 16.9% ownership.
Scenario 2: What If You Raise a $25M Series B at $125M Pre-Money?

Current Enterprise Value

$177M
at 8.8x SaaS Revenue

Enterprise Value Needed

$500M
Dilution + preferences raise the bar

Current Revenue

$20M

Revenue Needed

$50M
at 10x multiple (scale premium)

Time Required

4+ years at 35% annual growth

Series B Investor Expectations

3x–5x return in 3–5 years
$25M invested at $150M post-money → investors need a $500M+ exit to hit their targets. Your growth plan now has to serve their return, not just yours.

The Growth Gap

Revenue
+150%
Enterprise Value
+183%
Founder Proceeds
+92%
Revenue grows 150%. Enterprise value grows 183%. But the founder's personal proceeds grow just 92% — dilution from 16.9% to 11.6%, a $35M preference stack, and $25M in transaction costs eat the difference.

Raise and spend doesn't always drive the outcome you expect

More capital doesn't always mean a better personal outcome. Before you raise, model the trade-offs.

35% YoY × 3 years

Execution risk is real

Sustaining 35% growth at scale for three straight years is the plan — but plans and outcomes aren't the same thing. What happens to your exit if growth slows to 20%?

$500M+ exits

Fewer buyers at the top

There are plenty of acquirers at $150M. At $500M+, the buyer pool shrinks dramatically. You're betting on a smaller market of potential exits — and fewer competitive offers.

Revenue +150% → Founder +92%

The company wins. You win less.

Revenue grows 150%. But your personal proceeds grow just 92%. Dilution, liquidation preferences, and transaction costs compound across every round.

~26 months of organic growth

The goal might already be within reach

At $16.7M in revenue away, the exit may be achievable with organic growth and a bigger ownership stake — without raising at all. The founder keeps 16.9% instead of diluting to 11.6%. Most never model this.

You provide the numbers. The model and our team will do the rest.

From intake to running scenarios on your kickoff call — then monthly model updates and advisory to keep it current and actionable.

1

Intake

After signing up, you'll receive an intake form with the data you need to pull together. Send it to us in advance of your kickoff call.

2

Kickoff Call

We share the populated model and discuss your goals. We model raise and/or exit scenarios live on your kickoff call.

3

Monthly Updates & Advisory

Send us your monthly financials in advance and we update the model prior to your advisory session — maximizing the time and impact of every meeting.

Your financial roadmap, in one dashboard

Your advisory team builds and maintains your model — you get full access to track your exit goal, run scenarios, and see exactly where you stand. Updated instantly as your numbers change.

Founder Model Dashboard — exit goal tracking, founder proceeds, valuation benchmarks, and key metrics
Before Founder Model, I was making decisions about my raise based on gut feel and a spreadsheet I barely trusted. After one session with Greg, I could see exactly what every scenario meant for my personal outcome. It completely changed how I approached the negotiation.
[Client Name]
Founder & CEO, [Company] — Series A

$1,000/month — everything you need, built and maintained for you

🛠

Done-for-You Model Setup

Send your financials and cap table. Your advisory team builds your full model in Founder Model — performance, fundraising, valuation, cap table, and exit scenarios populated with your real numbers.

📊

Full Platform Access & Unlimited Scenarios

Run as many raise, valuation, and exit scenarios as you want, 24/7. Model a new term sheet at midnight, compare three raise structures before a board meeting. It's your model, always available.

📅

Monthly Strategy Sessions

Scheduled one-on-one with your advisor every month. Review updated financials, pressure-test assumptions, interpret what the numbers mean, and prepare for upcoming decisions.

🔄

Monthly Financial Review & Model Updates

Your advisory team reviews your latest financials each month and updates the model — trailing performance, new scenarios as deal terms shift, updated projections. Your model is never stale.

📈

KPI Tracking

Track the financial and operational metrics that matter — month over month. Spot trends early and walk into every investor or board conversation with data, not guesses.

💬

Direct Access via Slack

Quick questions, scenario gut-checks, real-time support when deals move fast. Get answers between monthly sessions when you need them.

🤖

Built-in AI Guide

An always-available guide built into the app that helps you navigate every feature, understand every term, and figure out which scenario to run next.

🔒

100% Private

All data stays in your browser. Nothing is transmitted to a server. Your financials, cap table, and exit scenarios remain entirely yours.

Month-to-month. No contract. Cancel anytime.

If you cancel, you keep read-only access to your model for one year from your original signup date.

🟢 Founding Members — Limited to 10

$750/month — locked for life

First 10 customers lock in the founding rate as long as they stay subscribed. Same service. Lower price. Once they're gone, they're gone.

Built and delivered by a team of former SaaS founders and CFOs who've successfully navigated fundraising and the complexities of an exit firsthand — so founders don't have to figure it out alone.

Focus on maximizing your personal outcome — not just your company's valuation. You may not need a $500M exit. Your investors might, but you don't. Set a goal. Build a roadmap. Know your numbers. Track your progress. And when you raise, raise smart — not just big.

Don't let your startup become a job.

See your numbers in 30 minutes

Book a free scenario session. We'll model your raise or exit using your real numbers — so you can see exactly what you'd walk away with under different outcomes. No commitment. No pitch. Just your numbers.

Book Your Free Scenario Session

Your exit. Your terms. Your number.