See It In Action
Your financial roadmap, in one dashboard
We build and maintain your model — you get full access to track your raise or exit goals, run scenarios, and see exactly where you stand. Updated instantly as your numbers change.
Done-for-you financial modeling and monthly CFO advisory for founders preparing to raise or exit. Set a personal goal, build a roadmap, and model every scenario with your real numbers.
Book Your Free Scenario Session30 minutes. Know your number. Own your outcome.
You only get one shot. One bad raise, one miscalculated exit, and a decade of work doesn't translate into the wealth it should have.
Every raise sets a minimum exit value — the number your company must sell for just to put you ahead of where you are today. Most founders never see that number until it's too late.
Dilution compounds across rounds. Liquidation preferences, pro-rata rights, and participation terms determine who actually gets paid at exit. Revenue growth doesn't equal founder wealth.
Founders spend thousands on advisors to build a single pro forma cap table. Change one term in the deal and the model is useless. Start over. Pay again.
Investors walk into every deal having modeled every scenario. Founders walk in focused solely on pre-money valuation. Every term in a term sheet has a financial consequence most founders can't see.
A higher valuation sounds great until you model the enterprise value required to exit. Over-raise and you're likely on a growth treadmill you can't get off — building for your investors' return, not yours.
Waiting too long because you think the company will be worth more later — not realizing the market window closed. Or selling early because you couldn't see the upside in your own numbers.
A founder at $20M in revenue sets a $50M personal exit goal. Here's what the model reveals.
From intake to running scenarios on your kickoff call — then monthly model updates and advisory to keep it current and actionable.
After signing up, you'll receive an intake form with the data you need to pull together. Send it to us in advance of your kickoff call.
We walk you through your fully populated model, discuss your goals, and model raise and exit scenarios together — live on the call.
Send your latest financials in advance. We update the model before your advisory session so every meeting is focused on decisions, not data entry.
We build and maintain your model — you get full access to track your raise or exit goals, run scenarios, and see exactly where you stand. Updated instantly as your numbers change.
Send your financials and cap table. We build your full model in Founder Model — performance, fundraising, valuation, cap table, and exit scenarios populated with your real numbers.
Run as many raise, valuation, and exit scenarios as you want, 24/7. Model a new term sheet at midnight, compare three raise structures before a board meeting. It's your model, always available.
Scheduled one-on-one every month. Review updated financials, pressure-test assumptions, interpret what the numbers mean, and prepare for upcoming decisions.
Your latest financials are reviewed each month and the model is updated — trailing performance, new scenarios as deal terms shift, updated projections. Your model is never stale.
Track the financial and operational metrics that matter — month over month. Spot trends early and walk into every investor or board conversation with data, not guesses.
Quick questions, scenario gut-checks, real-time support when deals move fast. Get answers between monthly sessions when you need them.
An always-available guide built into the app that helps you navigate every feature, understand every term, and figure out which scenario to run next.
All data stays in your browser. Nothing is transmitted to a server. Your financials, cap table, and exit scenarios remain entirely yours.
Month-to-month. No contract. Cancel anytime.
Founder Model was built by Greg Briley — a founder/operator who's raised capital, navigated cap table complexity, and gone through the exhausting exit process — on the founder side of the table.
Greg built this because he's seen too many founders make multi-million-dollar, life-changing decisions without a personal goal, clear roadmap, or financial model to get there.
Building, scaling, and successfully exiting a startup is hard. Put yourself in the best position to maximize your personal outcome. Set a goal. Build a roadmap to get there. Know your numbers — and keep them current. Model every raise and exit scenario before you're in the room. And when you do raise, raise smart — not just big.
Know your number. Own your outcome.
Book a free scenario session. We'll model your raise or exit using your real numbers — so you can see exactly what you'd walk away with under different outcomes. No commitment. No pitch. Just your numbers.
Book Your Free Scenario Session30 minutes. Know your number. Own your outcome.